e-commerce · storefront + admin · 2026
FASYHA
A full-stack e-commerce platform for a premium eastern-wear brand, built solo from the ground up and live with real customers.

The brief
FASYHA needed a storefront that sells to Pakistan and abroad from one codebase, and an admin the team could run the business from — products, variants, orders, discounts, shipping zones and analytics — without a developer in the loop.
What I built
A complete storefront with guest and authenticated checkout, a multi-variant product catalogue, a discount engine, wishlists, and a real-time cart that merges a guest's localStorage cart into the database on login.
An admin dashboard with role-based access control, an inline variant editor, order management, analytics, audit logging and Excel exports. Prices are computed per market from the visitor's country and totals live in one server-side module.
Payments through XPay (cards and JazzCash) with verified webhooks, alongside cash on delivery and bank transfer; a Meta catalog feed and server-side purchase reporting for ads.
A React Native companion app for the team on the same database: live visitors from Google Analytics 4, push notifications for new orders and admin management from a phone.
Running it
Deployed from git with a dev and a production environment behind Cloudflare, with rate limiting, auth guards and a strict CSP in the middleware. Schema changes ship with a runbook so rollbacks are boring.
Outcomes
- Live with real customers since 2026
- One codebase serving the storefront, the admin and the mobile app's APIs
- Built and operated end to end by one developer



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